Udyogini.org - empowering the woman entrepreneurs through digital transformation
Udyogini is a registered non-profit organization working for women’s economic empowerment. It’s the first organization to have developed an entrepreneurship framework. It was conceptualised in 1992 by the World Bank to creating a movement for women economic empowerment in India.
We designed the website to incorporate strong visuals to show website visitors what life with Udyogini’s help is like in the Society. Our team worked to streamline content so donors and participants can easily skim to learn about the many unique facets of Udyogini.
The brand values of the organisation were not clearly visible on the website
Udyogini approached Aatoon Solutions in search of a new responsive website design and development. It had been 4 years since they last redesigned their website, and in that time it had outgrown the functionality. They desired a content management system (CMS) that would allow them to update the website efficiently and at their leisure. Also, they needed to improve overall site architecture and navigation to enable easier browsing and a more frictionless experience along with establishing SEO foundations for future growth and leverage organic traffic.
The programs, Initiatives, and Activities conducted by Udyogini were funded through donations. So they needed to have an online donation feature integrated on the website.
Technologies Used
Solutions
Wordpress Development, Brand, UI/UX Design, Donation, SEo Friendly
Our expert web designers and developers saw this as a perfect opportunity to build a website for Udyogini that was easy to manage and worked towards their strategy and their goals. We have integrated donation module that caters the client requirement to get one time or a subscription based payment.
First and foremost, website accessibility was a high priority to include in the code, design, and features to cater to Udyogini’s users.
The next step was to tackle content. Udyogini offers a lot of services to the society and wanted a way to consolidate and organize their content for easier access. We worked with Udyogini to develop a sitemap that simplified the navigation by combining and removing pages throughout the site. Our SEO team also delivered a strategy for the content on the website to be optimized for search results.
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