A lagging website is never a piece of good news for business. It can adversely affect your business in multiple ways: loss of website traffic leading to online sales and revenue, profound drop in the website’s SEO ranking, and poor customer experience resulting in lower engagement. But don’t worry there are a lot of ways that your development partner can help you resolve them.
7 best solutions to speed up your magneto store that you need to focus on:
Upgrading to Latest Magento Versions
Magento version updates are necessary to enhance security and improve performance. Your online store will be more dynamic with improved code functions and features. Upgrading to the latest Magento version will benefit your business and enhance the user experience. The Latest Magento version 2.4.4 has many quality fixes and enhancements. Check with your development partner to see if you are using the latest Magento version.
Using a managed hosting provider
A successful Magento shop requires speed, agility, and capabilities to handle traffic spikes with the best possible security. As Magento does not offer web hosting, you will need a robust infrastructure that meets specific Magento hosting requirements. As your Magento store kicks into high gear, a Do-It-Yourself solution will quickly pile up, consuming more time, effort, and investments. Without the support of a managed hosting provider, updates, daily backups, server management, and security will be solely your responsibility. Even if all these requirements are covered, you will need a team that is available 24/7 for technical assistance.
Using optimized Images
Since 2020 Google has made it clear that a site’s SEO ranking will take into account both page load time as well as its ability to load interactive content in priority and in a way that’s intuitive for the user. Images take up 70% of all data downloaded by the web browser. We cannot underestimate the importance of making images faster, lighter, and more streamlined.
Here are a few ways to optimize your website images
• Compress Images So They Load Faster
• Switch to Modern File Formats
• Enable Progressive JPEGs for Magento Image Optimization
• Use Vector Images where Possible
• Replace Images with CSS3 Styles
• Using Image Optimisation tools
Minify & Merging CSS and JSS files
The time it takes to load CSS and JavaScript (JS) files can be reduced by merging, minifying, and bundling separate files into a single file. Minification removes unnecessary characters from these HTML, CSS, and JS files, and the size of these files gets smaller. This in turn results in the faster downloading and faster rendering of these files. Therefore, minification can help improve your website speed.
To enable CSS merging or minification, go into the Admin > Stores > Setting > Configuration > Advanced > Developer > CSS Settings.
Setup Content Delivery Network
Content Delivery Network or CDN is an advanced tool that improves your website loading speed. If you have many visitors that are far from your server or if you have thousands of large files, you may need to integrate the CDN into your Magento 2.
You can also set up Content Delivery Network to improve the speed of your Magento store from the admin panel, go to Store > Configuration > General. Click Web which is under the General tab. Then, you can explore the Base URLs (Secure) section and add HTTPS URLs.
Use Varnish Cache to make your Magento 2 store fly
Varnish Cache is a web accelerator. Using Vanish Chace will significantly enhance your web performance. It speeds up your Magento shop by storing a copy of the page in RAM the first time a user visits your page. The result is that you can handle much more traffic and your Magento site’s performance goes through the roof.
Reduce Impact of 3rd Party code
There are many third-party Magento modules out there with bad code, using deprecated methods, or having compatibility issues with the latest stable version of Magento. The best way to identify heavy requests is to use a profiler. That helps you identify how many MySQL queries you have on a page and how many are identical. Knowing that you can compact those queries into one, and thus speed up Magento.
Conclusion
High speed with Magento is essential for your e-commerce shop’s success.
Fast loading pages, short loading times, and overall high speed and performance are key factors for a successful e-commerce shop. As customers tend to leave pages that load too slow, you have to take action to ensure that your page always runs fast.
Our 7 best solutions on how to increase the speed of a Magento 2 website are a good starting point for speed and performance optimization.
Nevertheless, the best way to make sure your customers always browse on an incredibly fast-working e-commerce platform is our high priority.
Want to know more ways to optimize your site’s performance?
Connect with the ecommerce outsourcing experts at sales@aatoon.com